Target Market Analysis

I have chosen my target market to be 16-20. Hip hop is extremely popular with young adults, so I know the magazine I create will appeal to my chosen target market. In addition, if my magazine was to be sold, I know my target market would be loyal customers as they are at the age when they get pocket money/ money from a Saturday job.

Questionnaire

Question 1: How old are you?

Person A - 16

Person B - 16

Person C - 17

Question 2: What genre of music do you listen to?

Person A - Anything with rap in.

Person B - Hip hop and R&B mostly.

Person C - I prefer songs with a lot of rap in them.

Question 3: What would you want to see on the front of a magazine cover? What would make you buy it?

Person A - I would like to see bright colours because that would grab my attention.

Person B - I would want to see a high quality photo of someone who is clearly a part of the genre of music I listen to, otherwise I would not be interested.

Person C - A catchy title and a really creative layout.

Question 4: What kind of clothes do you wear?

Person A: I usually wear quite dark clothes; I like to look like my favourite artists.

Person B: I love wearing jeans, and any kind of jumper or t shirt that has my favourite artists on them.

Person C: I like to mix and match, I don’t really pay attention to colours or styles I just wear whatever I like.

Question 5: How many hours do you spend on the internet a day? What do you usually do?

Person A: When I’m not doing homework or coursework I spend all of my free time on the internet, maybe 3 or 4 hours a day. I like going on Youtube and watching music videos.

Person B: I spend most of my free time on social media, checking my snapchat and Instagram to see what’s new with my friends. I also follow my favourite artists like Eminem and Lil Wayne so I can keep up-to-date with their new albums.

Person C: I research new music genres, but hip hop will always be my favourite. I like searching up new people who make similar music to the genre I like, and searching up their unique styles of music.

Target Audience Fashion and Interests

Audience Expectations

Styler

Trackie

UK Tribes

Blinger

Chaver

UK tribes is a website that promotes different kinds of youth culture and personalities. They host a popular online quiz that allows young people to find out which kind of group (or tribe) they fit into.
After getting 5 members of my target market to take part in the quiz, I found out a lot of information about them.

Alternative

- Driven

- Set themselves apart from the rest

- Determined to be different

- Tend to have tattoos and piercings

- Passionate about many things such as:

- Music

- Being authentic

- Buy music to support other artists

Young alt: Young alt's are determined to set themselves apart from the rest. They have alternate views to the norm.

Skaters: While considered "normal" in UK culture, they have clear passions and are very defensive of their sub-culture.

Metallers: All about band tee's, head banging, drinks and dancing.

Punks: This is one of the longest standing youth tribes. They are interested in politics, music and fashion.

Hardcore: They scream punk and different. Nowadays, band tee's and skinny jeans are most commonly worn amongst this sub-culture.

Hardcore Gamers: Competitive and very political. They contribute to their culture of gaming whilst playing games like Dungeons and Dragons.

Superfans: Solely devoted to their idols, determined to get the niche information and merchandise.

Mainstream

- Influenced by entertainment channels

- Emphasis on conformity

- Happy with high street influences that are popular

- Prefer to stick with what's safe

Chavers: Will spend big on weekends away. Parties are essential.

Fangirls: Strong love for their idols, whether they are musicians, actors or vloggers. Dedicated to them.

Sports Junkies: More into it for the look of being sporty, rather than actually being sporty.

Blingers: Stand out, fashion forward style.

Boy racers: Dedicate everything they have to their love of cars. Technical know-how.

Leading Edge

- Proactive leaders

- Living for here and now

- Making music

- Reject passive consumerism

- Take advantage of technology and assets

- Hard to predict

Activists: Extremely passionate about fighting against topics such as inequality. They are very confident in their views and not afraid to express them to everyone. Admired for their passion and dedication to their cause.

Creatives & DIYers: Self taught starters. Admired for their creativity and eye for turning nothing into something. They continuously influence their surroundings.

Urban artists: Includes rap, hip hop, footwork and grime. They belong in the leading edge but are 100% urban.

Scensters: Combine fashion and music from around the world and mix it in with their own influences that are set around them.

Aspirant

- Living for the moment

- Social butterflies

- Want to be the first one to see everything new

- Strong brand afflictions

- Big shoppers

- Use a lot of social media

- Brand loyalty

Trendies: Driven by beautiful people and beautiful things. Universally aspirational in terms of fashion and music genres. Many lean towards sharing their lives such as vlogging.

Vloggers: Enjoy sharing their lives, interests and hobbies with other people on a large scale. Many look up to famous vloggers such as Zoella.

My Target Market

My target market either fell into the “Urban” category or the “Aspirant Mainstream” category. This shows my target market aspire to be like the artists they listen to, as the majority of hip hop artists will most likely fall into the “Urban” category. In addition, it shows my target market are quite "edgy" and confident with their looks and personality. Coming under the "Urban" category means my target market are heavily influenced by their surroundings, which includes music and artists their friends listen to.